Life is good

April 11, 2013

Until Sunday, I had never heard of the company Life is good, which is perhaps not surprising considering that the company eschews conventional advertising. Instead, they grow based on word of mouth, and through the publicity generated by their work on behalf of children affected by poverty, violence, and illness.

Bert Jacobs, co-founder (together with his brother John) of Life is good, was the keynote speaker at the Ellucian Live conference I attended in Philadelphia this week. Bert’s story about the power of optimism is indeed inspiring, and it’s clear that his message – embodied in the grinning face of “Jake” on the products the company sells – resonates with people.

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