I have no desire to work in marketing. I much prefer working in IT, making sure analysts can compile the data marketing needs for their work to promote the company’s products. But I did find the marketing classes I took in my MBA program very interesting, just to realize what goes on behind the scenes in corporate marketing departments.
How do they come up with brand names? (Brainstorm lots of ideas, and try them out on focus groups.) What does it take to put together a successful marketing campaign? What are some examples of marketing successes and failures? (Case studies can be fascinating.)
If you want an idea of what could be a real challenge to market successfully, consider the case of a North Carolina zoo trying to generate interest in promoting clean rivers in order to save an endangered species known as the snot otter. That’s not exactly an appealing name, but no worse than its other name: hellbender. It oozes toxic slime, and it’s anything but cute and cuddly.
Who knows what some well-designed T-shirts and posters can do, though? Americans do like to root for the underdog. With enough good PR generated by hellbender enthusiasts and a group of students practicing their skills in advertising and graphic design, the snot otter could become a well-loved mascot for clean rivers.